Cases
Cases
Case Study
Kellogg's
Case Study
Kellogg's
Cases
Case Study
Kellogg's
Promoting positive nutrition, and driving equity.
Kellogg’s prides itself on a deep connection to families: feeding hungry children, protecting the planet, promoting positive nutrition, and driving equity.
As the company began shifting much of its advertising focus to digital platforms, they turned to us. The goal was for greater personalization while also increasing scalability to reach a broader audience.
Promoting positive nutrition, and driving equity.
Kellogg’s prides itself on a deep connection to families: feeding hungry children, protecting the planet, promoting positive nutrition, and driving equity.
As the company began shifting much of its advertising focus to digital platforms, they turned to us. The goal was for greater personalization while also increasing scalability to reach a broader audience.
Promoting positive nutrition, and driving equity.
Kellogg’s prides itself on a deep connection to families: feeding hungry children, protecting the planet, promoting positive nutrition, and driving equity.
As the company began shifting much of its advertising focus to digital platforms, they turned to us. The goal was for greater personalization while also increasing scalability to reach a broader audience.
Data Targeting
Kellogg’s leveraged Kidoz’scontextual targeting engine, combined with our unique SDK technology, across regionally focused digital marketing programs.
Massive Reach
With a focus on brand awareness and growth via digitally connected product offerings, we launched campaigns across the UK, U.S. and Europe. We improved profitability by localizing products for different markets.
Data Targeting
Kellogg’s leveraged Kidoz’scontextual targeting engine, combined with our unique SDK technology, across regionally focused digital marketing programs.
Massive Reach
With a focus on brand awareness and growth via digitally connected product offerings, we launched campaigns across the UK, U.S. and Europe. We improved profitability by localizing products for different markets.
Data Targeting
Kellogg’s leveraged Kidoz’scontextual targeting engine, combined with our unique SDK technology, across regionally focused digital marketing programs.
Massive Reach
With a focus on brand awareness and growth via digitally connected product offerings, we launched campaigns across the UK, U.S. and Europe. We improved profitability by localizing products for different markets.
CTR (for INT Video) *Industry Average is 1.9%
Kidoz’s technology provided real-time data and insights to drive instantaneous optimization. This enabled Kellogg’s to grow their global digital connections in both awareness and reach.
View through rate
CTR (for INT Video) *Industry Average is 1.9%
View through rate
Kidoz’s technology provided real-time data and insights to drive instantaneous optimization. This enabled Kellogg’s to grow their global digital connections in both awareness and reach.
CTR (for INT Video) *Industry Average is 1.9%
Kidoz’s technology provided real-time data and insights to drive instantaneous optimization. This enabled Kellogg’s to grow their global digital connections in both awareness and reach.
View through rate
Case Study
L’ORÉAL
Case Study
L’ORÉAL
Case Study
L’ORÉAL
Vichy Dercos is a range of L’Oreal hair care products that offers solutions to everyday concerns related to the hair and scalp such as: dryness, damage, and hair loss.
The brand wanted to engage women (moms) ages 20-45. On average, this audience plays mobile games 10-15 hours per week, making them a perfect target for our platform.
Prado helped L’Oréal build reach and awareness with high-performing, cost effective tactics.
Vichy Dercos is a range of L’Oreal hair care products that offers solutions to everyday concerns related to the hair and scalp such as: dryness, damage, and hair loss.
The brand wanted to engage women (moms) ages 20-45. On average, this audience plays mobile games 10-15 hours per week, making them a perfect target for our platform.
Prado helped L’Oréal build reach and awareness with high-performing, cost effective tactics.
Prado helped L’Oréal build reach and awareness with high-performing, cost effective tactics.
Vichy Dercos is a range of L’Oreal hair care products that offers solutions to everyday concerns related to the hair and scalp such as: dryness, damage, and hair loss.
The brand wanted to engage women (moms) ages 20-45. On average, this audience plays mobile games 10-15 hours per week, making them a perfect target for our platform.
Data Targeting
The key to unlocking L’Oréal Vichy’s digital strategy was implementing Prado’s data targeting technology across the most popular apps used by moms.
High Engagement
We accelerated brand awareness and retention by showing 30-second ad spots leading to a custom landing page.
Massive Reach
With Prado’s enormous reach, advertisers like L’Oréal Vichy can target their specific demographic using proven data signals to locate new and existing buyers.
Data Targeting
The key to unlocking L’Oréal Vichy’s digital strategy was implementing Prado’s data targeting technology across the most popular apps used by moms.
High Engagement
We accelerated brand awareness and retention by showing 30-second ad spots leading to a custom landing page.
Massive Reach
With Prado’s enormous reach, advertisers like L’Oréal Vichy can target their specific demographic using proven data signals to locate new and existing buyers.
Data Targeting
The key to unlocking L’Oréal Vichy’s digital strategy was implementing Prado’s data targeting technology across the most popular apps used by moms.
High Engagement
We accelerated brand awareness and retention by showing 30-second ad spots leading to a custom landing page.
Massive Reach
With Prado’s enormous reach, advertisers like L’Oréal Vichy can target their specific demographic using proven data signals to locate new and existing buyers.
Video completion rate (for REW video) *industry avarege is 80%
Top apps featured
- High Heels! 100M+ Downloads
- Candy Crush 1B+ Downloads
- Fashion Battle 100M+ Downloads
CTR (for REW video) *industry avarege is 0.72%
Video completion rate (for REW video) *industry avarege is 80%
CTR (for REW video) *industry avarege is 0.72%
Top apps featured
- High Heels! 100M+ Downloads
- Candy Crush 1B+ Downloads
- Fashion Battle 100M+ Downloads
Video completion rate (for REW video) *industry avarege is 80%
Top apps featured
- High Heels! 100M+ Downloads
- Candy Crush 1B+ Downloads
- Fashion Battle 100M+ Downloads